Learn the subtleties of your agency and its partners…
As with any relationship that is successful that is successful, software-agency partnerships are no different. they have to build on the same principles of trust, benefits as well as communication. Yes, you must give in order to receive. However, it’s not as simple as that…
However, even if we examine marketing technology (a excellent area for partnerships) We’re looking at more than 7400! They all have to expand or else end up dying. Agency relationships are a key aspect of that growth for the majority of them.
The issue isthat most software companies make the wrong idea of the reasons an agency decides to “partner with (align with refer, resell co-market, etc.) …) an individual software company.
Like blackjack and relationships An organization taking on the risk of having to make a double-down on any software only a matter of self-preservation.
Before we get into defining what actually incentivizes software-agency-partnerships, let me first clarify what it means for an agency to ‘double-down’ on any particular software:
- This agency has restricted to one program per use case or category.
- The agency is devoted to to learning about the software both inside and outside.
- The agency creates retainers around services using this software that powers those.
- and the agency will also provide you with important feedback on your product roadmap…
We are at Partner Programs call an agency-software “Partnership”. Its result is that it could be the largest portion of your earnings.