Chris Rocheleau – Code of Conversions


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“How We Craft Ad Copy that Increases ROI 2X-5X with a ‘Coded’ Approach Using Proven Formulas Tested on Over $963,808.44 Ad Spend in 2018 Alone…”

We All Need a Proven, Predictable System That Ensures Our Ads Sustainable Work Everyday So We Can Scale Our Business

The “Code of Conversions” is that proven system…

It took years for me to ‘hack’ and develop ‘social media copywriting’ as I now know it today.

Every other “Copywriting” is based on ‘traditional direct response’ schools of thought that originated from a ‘Long Salesletter’ that you found in your mailbox…

…yet why does everyone try ‘fit a square peg into a round hole’ by applying that same method on social media when it’s fundamentally different?

After spending over 2 million in Facebook ads over the last few years I have proven beyond a shadow of a doubt that our new methodology works better than any ‘traditional direct response’ techniques or gimmicks…

…in fact those ‘old, tried and true’ methods are failing at an even faster rate than ever before. Sure some of the ‘concepts’ still apply…

However even those concepts are “Translated Differently” than they were before.

New Platforms, New Rules. Facebook and Instagram are here to stay.

Once you go through the first lesson “The Social Rules of Engagement” you’ll see the glaring difference between the ‘old and the new’…

  • Module 1:The ‘Social Rules of Engagement’ – $299 Value
  • Module 2:Audience Engagement Formulas – $999 Value
  • Module 3: Proven Ad Formulas and Templates – $999 Value
  • Module 4:The E.P.I.C. Story Formula – $899 Value
  • Module 5: Video Formulas and Ad Templates – $999 Value
  • Module 6: Ad Optimization & Funnel Optimization – $999 Value
  • Module 7: Safely Scaling With Margins – $699 Value
  • Bonus #1: Retargeting Schemes Webinar – $699 Value
  • Bonus #2: “Code of Conversions” Facebook Group- $297 Value
  • Bonus #3: Recorded Q&A Webinars for each Module- $995 Value
  • Bonus #4: Empathy Map Session with Irina – $299 Value
  • Bonus #5: Completion Guarantee 1 Hour Ad Review – $800 Value

Access Includes These 4 ‘Instant’ Bonuses

‘Retargeting Schemes’ 3 1/2 Hour Webinar Recording

In this ‘nothing held back’ webinar Chris revealed the master plan behind some of his largest clients and the unique retargeting that his agency uses to get maximum ‘return on ad spend’.

Exclusive ‘Conversion Coder’ Facebook Group

Exclusive Access to our private ‘Conversion Coders’ only Facebook Group where other ‘conversion coders’ share their work and support each other in cracking the ‘Code of Conversions’

[5] Recorded ‘Q&A’ Webinars on Each Module 

Chris did 2-3 hour Q&A webinar where he stayed on until the last question was answered for each module.

Empathy Map Session w/ Irina Yerokhova & Keith Krance

Join Chris, Irina and Keith on a 2 1/2 hour walkthrough empathy map session facilitated by Irina.

Get Chris Rocheleau – Code 2 Conversions on 

Class Curriculum

  • Welcome to “Facebook Code of Conversions”
  • BONUS: Facebook Group Access Instructions
  • Pre-Course Webclass (IMPORTANT – Must watch before taking course)

Module 1: The ‘Social Rules of Engagement’

  • Welcome to “Facebook Code of Conversions”
  • Lesson 1: The Social Rules of Engagement (Part 1)
  • Lesson 2: The Social Rules of Engagement (Part 2)
  • BONUS: Module 1 Deep Dive Webinar

Module 2: Audience Engagement Formulas

  • Lesson 1: How to use “UPSYD”
  • Lesson 2: 7 Crucial Headline Elements
  • Lesson 3: Unaware Headline Formulas
  • Lesson 4: Problem Aware Headline Formulas
  • Lesson 5: Solution Aware Headline Formulas
  • Lesson 6: Product & Deal Aware Headline Formulas
  • BONUS: Module 2 Deep Dive Webinar

Module 3: Proven Ad Formulas & Templates

  • Lesson 1: The “NNS 105%” Framework For Facebook Ads
  • Lesson 2: How to ‘Reverse – Engineer’ an Offer
  • Lesson 3: How We Use the “Offer Analysis”
  • Lesson 4: The “Ideal Customer Formula”
  • Lesson 5: Ideal Customer Formula Walkthrough
  • Lesson 6: The ‘EPIC’ Ad Formula
  • Lesson 7: The ‘Better Way’ – Webinar Invite – Solution Aware
  • Lesson 8: ‘The Rainmaker’ – Lead Magnet – Solution Aware
  • Lesson 9: Solution Aware Direct to Cart Template
  • BONUS: Module 3 Deep Dive Webinar

Module 4: The EPIC Long Copy Story Ad Formula

  • Lesson 1: The ‘Epic’ Story Formula
  • Lesson 2: Engage – Setting the Stage
  • Lesson 3: Present – Presenting the Struggle & the Challenges
  • Lesson 4: Illustrate – Showing the “Journey of Discovery”
  • Lesson 5: Convert – Revealing the Code & Your Call to Action
  • Lesson 6: Template – Long Copy Story Ad – “Credible Witness”
  • BONUS: Empathy Map Session with Irina & Keith
  • BONUS: Module 4 Deep Dive Webinar

Module 5: Video Ad Formulas & Templates

  • Lesson 1: Video Ad Guidelines
  • Lesson 2: What You Need to Know Video Ad Template
  • Lesson 3: “Absolute Proof” Direct to Sales Page Video Template
  • Lesson 4: “The Cart Filler” Video Ad Template
  • Lesson 5: Anyone Can Do This Video Ad Template
  • BONUS: Module 5 Deep Dive Webinar

Module 6: Ad & Funnel Optimization

  • Lesson 1: The NNS Complete Ad Creation Process
  • Lesson 2: The Code for Properly Reading Your Metrics
  • Lesson 3: Troubleshooting – CTR (All) Low – CTR (Link) Low
  • Lesson 4: Troubleshooting – CTR (All) High – CTR (Link) Low
  • Lesson 5: Troubleshooting – CTR Ratio is Good but Low Conversion Rate on Landing Page
  • BONUS: Module 6 Deep Dive Webinar
  • BONUS: Retargeting Schemes Webinar

Module 7: Safely Scaling With Margins

  • Lesson 1: Intro to Scaling
  • Lesson 2: Scaling Checklist
  • Lesson 3: 5 Signals for Scaling
  • Lesson 4: SPS Phase 1 “Sandbox”
  • Lesson 5: SPS Phase 2 “Playground”
  • Lesson 6: SPS Phase 3 “Stadium”
  • BONUS: Scaling Deep Dive Webinar

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Get Internet Marketing Course

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers,
mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s,
changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life,
and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent,
employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation,
campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising,
e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television,
mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.


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