In fact, the most infamous example is perhaps the launch of version 5 of our SEO Course in the summer of 2017.
You think YOU’RE a mess? You have NO IDEA what a mess is until you’ve seen the train wreck we were working with last year:
Our email list wasn’t organized, so we spent 2 full days just trying to figure out who we should and shouldn’t email.
We hosted a webinar and sent a broken link to our entire email list, and then wondered why no one was coming.
After the webinar, we sent 2 more emails with broken links. People wanted to buy, but they just couldn’t.
One of our automated systems broke, people had paid us, but they couldn’t access the course they paid for.
The webinar was a disaster. I was in a small room with no AC and my internet connection was terrible. People kept complaining about not being able to hear or see me. I was sweating and it looked like I had been kidnapped by ISIS.
I think you get the picture.
That changed when we started using Standard Operating Procedures (SOPs)
SOPs are just really comprehensive checklists. They are EXTREMELY DETAILED instructions that anyone can follow to perform a specific task and get the same outcome over and over again.
We’re creating SOPs for everything in ClickMinded’s day-to-day operations. From small tasks that take a few minutes to complete, to complex processes that have dozens of steps.
SOPs allow us to operate large and complex campaigns (like launching a product or creating six online courses simultaneously) without overlooking important steps—which leads us to drastically reduce the number of mistakes we make and increase the effectiveness of our marketing strategy.
We created the SOP Library to solve a major problem for anyone trying to learn digital marketing.
The digital marketing content out there is too broad and vague.
I bet something like this has happened to you:
You read a post about the SEO trends to look out for in 2019.
The post suggests that you should check your site for technical errors.
You decide to perform an SEO audit of your site, but when you’re supposed to start, you’re more like ¯_(ツ)_/¯
We’re changing that.
Introducing the ClickMinded SOP Library
With the ClickMinded Digital Marketing SOP Library, you will be able to grow ANY business faster than ever:
Flawlessly execute powerful digital marketing tactics with 99% accuracy.
Train your employees, teammates, or clients in record time.
Easily delegate complex tasks to virtual assistants.
If we tell you to perform an SEO audit of your site, our SEO Audit SOP will teach you exactly what to do, which tools to use, and what to look for with an almost painful level of detail.
Using our SOPs, you’ll know that you’re doing things correctly, with exact, step-by-step instructions on what to do next.
Plus, you can give our SOPs to members of your team, your contractor, or your virtual assistant and they will be able to perform the task instantly.
We’re VERY excited about the ClickMinded SOP Library. We are just getting started, but we plan to continuously update our SOPs and add new ones that you can use for more and more tasks.
This is the current list of SOPs
Analytics and Tracking SOPs
Add Google Tag Manager to a WordPress Site
Adding Google Analytics to a site (using Google Tag Manager)
Excluding own traffic from Google Analytics
Setting up Conversion Goals in Google Analytics
Verifying that you’re tracking subdomains correctly on Google Analytics
Displaying subdomains in your Google Analytics Reports
Setting up cross-domain tracking with Google Tag Manager
Adding Google Analytics Annotations to keep track of business events
Implementing and Analyzing Heatmaps on your Website
How to add Google Analytics to a Shopify Store
Content Marketing SOPs
How to create awesome blog posts outlines
Start and manage your editorial calendar
How to Create Editorial Guidelines for Guest Bloggers
Sales Funnels SOPs
How to Create a Lead Generation Landing Page
How to Setup Google Optimize to run A/B tests on your Website
How to Structure, Run, and Analyze an A/B Test on your Website
How to prioritize your funnel initiatives
Email Marketing SOPs
Basic email testing
Set up an amazing welcome email with MailChimp
Grow your email list with a content upgrade popup
Sending bulk outreach emails with Gmail
Creating an email address with your own domain name
Initial WordPress Setup
Install Sumo on any site using Google Tag Manager
Getting started with team password management
How to Backup and Restore Your WordPress Website
How to Optimize WordPress to Speed Up your Website
How to add Google Tag Manager to a Shopify Store
How to manage user access for Google Analytics 360 Suite Products (Google Analytics, Google Tag Manager and Google Optimize)
How to add Google Tag Manager to a Squarespace Website
Paid Acquisition SOPs
Installing the Facebook Pixel on Your Site
Creating UTM URLs to track your campaigns
Creating a cart-abandonment remarketing campaign using Facebook Ads
Create a Facebook Ads Account using Business Manager
Adding AdWords remarketing tag to a site (using Google Tag Manager)
Creating an Adwords Account
Setting up Facebook Conversion Tracking
Adding AdWords conversion tracking to a site (using Google Tag Manager)
How to create a lookalike audience
Setting up an abandoned-cart campaign with Google Display Network
How to launch a lead generation campaign with Facebook Lead ads
How to manage user access for Facebook Assets (Ad Accounts, Pages, Pixels, etc)
How to manage user access for Google Ads
How to add a Facebook Pixel to a Shopify Store
How to structure your Facebook Ad Account
How to select your Facebook Ads Campaign Objective
How to apply a naming convention to your Facebook Ads Account
How to select your Facebook Ads Targeting
The Complete Page-Level SEO Audit
Keyword research / Keyword Mapping
Launching a Guest-Blogging Link-Building Campaign
Performing On-Page Optimization
Launching an Infographic Link-Building Campaign
Setting up Google Search Console
Youtube Video Optimization
Resources Page Link-Building Outreach
How to perform a URL audit on your site
Create an automated search query report
80/20 Site-Wide On-Page Optimization
Migrating an existing WordPress website towards SEO-friendly URLs
How to Implement and verify a 301 Redirect on a WordPress website
How to Setup and Optimize an XML Sitemap
How to Setup the Perfect Robots.txt File
How to launch a link building campaign for your existing content
Social Media Marketing SOPs
How to create social posts from a blog post
Add social sharing links to your site
Automate sharing your latest WordPress blog post on social media
How to get traffic from Quora
Performing a social media audit
Starting a social media calendar
How to Setup a Social Listening Campaign