Over the past 14 months, my Twitter account has grown from 150 to 24,000 followers (now 70,000+). How did I do it?
First, the backstory: Last year I left a cushy job at Amazon to work for myself. But then I realized that my reputation only existed at the companies I’d worked for. I was practically unknown to the rest of the world.
I was determined to get some attention, but I was new to this kind of work. I had never posted on Twitter, never had a Facebook account, had no social media experience, and didn’t have a marketing background.
I settled on Twitter as my platform for experimenting. Being new, I wasted a lot of time trying things that didn’t work. But in that process, I stumbled on an approach that did work, and really well. And every other account I’ve seen that followed my approach has been successful at building a Twitter following from scratch and getting a lot of engagement.
In this video course, I’ll show you how I built my Twitter audience, and how you can do it too. My Twitter account might be the most valuable asset I own, and there is no better time than now to start building yours.
- Intro – 0:00
- Credibility – 06:01
- Measure of Success – 22:18
- Twitter Funnel – 31:23
- Make People Find You – 36:26
- Bio – 45:10
- Real Name vs Pseudonym – 50:19
- How to Tweet – 54:47
- Engagement – 61:40
- Inspiration – 74:38
- What Not to Tweet – 81:15
- What Not to Do – 86:51
- Recap: Starter Strategy – 96:04
Duration: 1 hour 40 minutes.