TikTok Ads Talk with David Herrmann Cody Plofker
David Herrmann Cody Plofker – TikTok Ads Talk
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David Herrmann Cody Plofker – TikTok Ads Talk



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Experts in TikTok advertisements From novice to expert, David Herrmann and Cody Plofker joined Foxwell Digital to examine the state of TikTok advertisements. This 150-minute course covers everything from creating winning content to setting up a winning account structure to optimizing your account.
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Topics Discussed


Why aren’t TikTok advertising working for advertisers?

TikTok’s creative success

The TikTok thumbstop ratio and hook generation

winning storyboarding Creative TikTok

How to find content creators and work with them to achieve success

New TikTok innovative ideas

How can data be used to improve the creative process?

Imaginative testing

Scaling success Creative TikTok

When should you refresh your creative dependent on your budget?

Creative Marketplace on TikTok

TikTok ad copy that works

Setup of TikTok ad accounts through optimization

ABO versus CBO

Winning TikTok ad audiences and who/what to target

Optimization and testing of TikTok ad landing pages

What kind of data do TikTok adverts require to be successful?

Measuring the success of TikTok advertising

How to calculate TikTok sales attribution

TikTok’s position in the customer journey funnel

Why is organic TikTok vital for TikTok ads?

TikTok influencers, branded content, and whitelabeled content

Using additional platforms such as Google Analytics, post-purchase surveys, and more to optimize TikTok ads



Section 1: David Herrmann on TikTok Ads

Webinar with David Herrmann about TikTok

•59 Minutes

David Herrmann’s TikTok Webinar Q&A

•23 Minutes

Section 2: Cody Plofker’s TikTok Ads

Cody Plofker hosts a TikTok Webinar.

•58 Minutes

Cody Plofker’s TikTok Webinar Q&A

•21 Minutes




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