Get Now Foxwell Digital – Optimizing and Auditing With Confidence and Clarity. Cheap…
This course will teach you how to optimize, audit, and improve Facebook and Instagram ad performance in 2021. (Yes, even after the release of iOS14!)
It explains all of the current attribution and optimization changes and how to navigate them, as well as showing you step-by-step examples of how to discover the right audiences, bid correctly, restructure your accounts, scale properly, and create content that converts.
Interviews with industry leaders including Nick Shackelford, Susan Wenograd, Akvile DeFazio, and Ryan Kovach on how they optimize on a daily or weekly basis are interwoven throughout this course.
This 150+ minute course also includes membership to quarterly webinars with Andrew Foxwell and the Foxwell Digital team ($500+ value) with updates on optimization inside the Facebook ads platform as changes occur, ensuring you’re always on top of your game. You’ll always be up to date on what’s working if you have access to these webinars (and not).
With this course, we’ve included three worksheets: a ROI/COGS/CPA calculator, a change log, and a Delayed Attribution Calculator.
Foxwell Digital guarantees that all of its courses will meet your expectations. We will refund your money if you do not find value in this training.
Why are you interested in purchasing this course? Learn more by watching this video.
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Takeaways from the Class
Optimization and auditing are being defined.
When should you audit and when should you optimize your account?
Issues and misunderstandings that arise frequently
Recent optimization and auditing modifications (iOS14.5)
How pre-iOS14 advertising differs from post-iOS14 advertising
The correct technique to plan and strategize the optimization process
Optimization on a daily, weekly, and monthly basis
When optimizing, which metrics should you look at?
Creative, audiences, bids, and placements are all factors to consider while optimizing.
To improve your account audits, you’ll need to employ tools, graphs, and data both inside and outside of Facebook Ads Manager.
Checklists and step-by-step guidance for properly optimizing and auditing
Setting realistic expectations and goals
Additionally, the course includes
Foxwell Digital Optimization Webinar Membership ($500 value) includes quarterly Zoom webinars in Q2, Q3, and Q4 of 2021 with updates on Facebook and Instagram ad adjustments you should be aware of.
Susan Wenograd, Akvile DeFazio, Shane Cicero, Tim Aton, Zach Hyde, Ryan Kovach, and Nick Shackelford are among the industry professionals interviewed.
Delayed Attribution Worksheet, ROAS Calculator, and Advertising Changelog are among the resources available.
Included are videos.
With Confidence and Clarity, Optimizing and Auditing.mp4
• (1h 40m 14s)
7-27-21 Foxwell Digital Webinar
• (1h 37m 26s)
Q3 2021 FD Optimization Webinar Deck.pdf
Worksheet for Delayed Attribution by Foxwell Digital.xlsx
Digital ROAS Calculator.xlsx by Foxwell
Facebook Changelog.xlsx by Foxwell Digital
Susan Wenograd of Susan Wenograd Media and Akvile DeFazio of AKvertise collaborated on this project.
Susan Wenograd and Akvile DeFazio join Andrew to talk about what signs they’re looking for on (and off) Facebook when it comes to tweaking ads and getting ready for the Apple iOS14.5 update.
Ways to Approach Optimization After iOS 14 by Susan Wenograd and Akvile DeFazio
Foxwell Digital’s Shane Cicero
Shane Cicero and Andrew Foxwell talk about the upcoming changes coming with Apple’s iOS14.5 update, how they’ll likely effect the Facebook Ads Platform, and how they’re adjusting to keep their clients’ accounts optimized.
Shane Cicero – Upcoming Facebook Ads Platform Changes
Homestead Studio — Tim Aton and Zach Hyde
Tim Aton discusses with Andrew how the Homestead team is now improving their client accounts and their plan of attack as they transition into the post-iOS14 era.
Zach Hyde joins the discussion and discusses how they continue to arrange Ad creative testing and how they envision it assisting them in the future.
Tim Aton and Zach Hyde – creative and optimization testing
Social Outlier Ryan Kovach
Ryan Kovach joins Andrew to describe the specific methodology and analytics that the Social Outlier team utilizes before shutting off unsuccessful ad packages.
How the Social Outlier Team Views Optimization by Ryan Kovach
Konstant Kreative – Nick Shackelford
Nick Shackleford reveals his screen and explains through the analytics and tools he and his team use to optimize their ads now, as well as how they plan to modify as iOS 14.5 is released.
Nick Shackelford – Facebook Ads Optimization
Replay of the Q4 Optimization Webinar
Andrew Foxwell and the Foxwell Digital team address all things optimization for Facebook and Instagram specifically as it’s happening right now in the Q4 Optimization Webinar, which will be aired live on October 13, 2021.
Topics covered include:
In relation to Q4 2021, the RCABP process and updates
MER and ROAS optimization
UTMs for optimization (and how to pull the report)
AEM, ATT, and CAPI optimization (technical walk-thru)
How do we deal with data loss?
In Q4, CBO vs. ABO
In Q4, we’re optimizing using manual bidding.
Facebook and Instagram Shops Optimization
Using other advertising platforms to optimize
Optimisation for the Black Friday/Cyber Monday period
Webinar on Q4 Optimization.mp4
• (1h 05m 53s)
I will continue to suggest just this course maker. Andrew Foxwell is one of the most astute digital marketers around.
I’m frequently asked where I can learn more about Facebook and teach it. I don’t make many digital items because there are so many great ones out there, such as Andrew Foxwell’s.
Konstant Kreative – Nick Shackelford
Take this. Now. Andrew’s courses and community work are without a doubt the best Facebook resources available.
Want to discover how to enhance performance from the finest in our industry? Check out this Andrew Foxwell course, which I highly recommend. Andrew has taught me a great deal. He continues to move the industry forward in the correct direction!
I don’t typically recommend many digital educators, but Andrew is a proven and true expert in Facebook and Instagram advertising. Take a look at this one!
When I saw the people he interviewed, I realized he packed $10,000 worth of knowledge into one course and sold it for a fraction of the price. Now I just have to figure out how to get my accountant to write it off as a required business expense!
When it comes to Facebook ads, we’ve noticed substantial changes in our accounts over the previous several months. I’m looking forward to seeing Andrew’s new course go live because it’s jam-packed with useful strategies you can use in your own marketing efforts. Take a look!
Optimization. The most significant and difficult aspect of media buying. This course comes highly recommended.
I’ve never regretted purchasing a Foxwell Course. Check out his most recent work!
The quarterly upgrades alone are worth the price of admission. With how quickly things is changing, this is a huge benefit.
PROOFS LINK BELOW