Glen Allsopp – SEO Blueprint 2


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Instead of just looking nice in your analytics account, it’s your job to increase website traffic that converts into money.

You probably know that search engine traffic is one of the best sources of new clients available online. A company’s top rankings can make or break it.


And you already know that, unlike ads, organic traffic allows you to reach individuals exactly when they are looking for what you have to offer.


However, there is one stumbling block to achieving higher rankings…


What should you be focusing on right now, in your specific position, and what resources are up to date (and actually operate in the real world) to assist you?


You’ve probably read a few SEO blogs, if I had to guess.


Keyword research, link building, and on-site optimization are all terms you’ve probably heard before.


You already know you need to develop meaningful title tags, research the best keywords to target, and build links to your site along the route.


However, you have a limited amount of time, and you don’t want to waste it on the least beneficial actions you may be taking.


Worst of all, you’re left wondering if the measures you’re taking are genuinely up to date and functional in the real world.


So, with the help of Drake, let’s go semi-serious for a second, because we’re not here to shoot for the stars but struggle to take off…

There are no hidden agendas when it comes to what search engines are looking for.

Sorry, but this is correct. We have no insider information.


Your webpage should load quickly.


Your content must be unique.


Search engine crawlers should be able to understand what your website is about with ease.


You also need connections from other sites to act as a “vote” that you’ve developed a wonderful resource (and know what you’re talking about), among other reasons.


Google’s algorithm might be a bit of a black box at times, but what they’re attempting to show at the top of search results isn’t surprising.







Glen Allsopp – SEO Blueprint 2




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