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Jason Wright – Local SEO for Business

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Who is Jason Wright

Why Local SEO? “Every local business starts with a single location, which can eventually grow into a national chain. My passion is to help those businesses grow, and local SEO is an essential part of it.”

While serving in the military, Jason developed a never quit attitude, this mindset helped him in both work and life. Jason gained hands-on experience working in the digital marketing departments of Disney, Myspace and Playboy. He took all he learned from these roles to take the leap and start his own business doing something he was passionate about; local SEO

What’s in the training?

I’d like to be clear, this is pretty hands-on, and although every video is roughly between 3 and 10 minutes, the work you have to do will take longer than that. So it’s not that you can replicate his work in the same amount of time as you do the training.

Jason separates his lessons into six modules. Starting by how to set up your new website, and building upon that until you do your off-page work including citations and link building. Here is a quick overview of the six modules:

 

Module 1: Website setup

  • Choosing domains
  • Hosting and SSL
  • CDN

Module 2: Tracking setup

  • Google Analytics
  • Google Search Console
  • Bing webmaster tools
  • Keyword Tracking

Module 3: Initial research

  • Keyword research for your homepage
  • Keyword research for your service pages
  • Local search analysis
  • NAPW&Bus description
  • Image optimization for local

Module 4: Maps Setup

  • Google My Business
  • Bing Places
  • Facebook + multiple locations
  • Apple Maps

Module 5: On-Page SEO

  • Silos and navigation
  • WordPress Taxonomies, archives etc
  • Home page optimization
  • Service pages optimization
  • PageOptimizer PRO
  • Footer optimization
  • Location pages
  • Blogging
  • Schema
  • Open Graph

Module 6: Off-page SEO

  • How to spin content
  • How to build backlinks
  • Where and how to build citations
  • Web 2.0
  • Buying Links
  • Google stacks
  • Online branding
  • How to use Micro Workers
  • Brand and business reputation

Slight modifications and updates may be made to these modules as time goes on.

 

 

 

 

 

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