John is a veteran SEO consultant who coaches others who want to setup or improve their own SEO business. This course starts right at the beginning at lead generation, takes you through the sales and qualification process and then takes you through how to setup and run SEO campaigns from setup to audits to on page, reporting, up sells and everything in between. This course is a business in a box for anyone wanting to get started in the SEO business and wants to catalyze their growth. Or someone already in it who wants to compare and take notes on how a pro operates.