Justin Wilcox - The FOCUS Framework
Justin Wilcox – The FOCUS Framework
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Justin Wilcox – The FOCUS Framework



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Finding Product-Market Fit is overwhelming.

The FOCUS Framework changes that.

Table of Contents

Every step you need to find Product-Market Fit.


Workbook 1: Finding Early Adopters

  • Declaring Victory
  • Idea Generation
  • Customer Storming and Role-izing
  • Who are your Early Adopters
  • SCALE your Segments
  • 50 ways to talk to 5 People
  • Interview Channel Costing
  • How to Ask for Interview
  • What to Ask
  • Interviewing Like a Pro
  • 5 Interview Checkpoint
  • You’ve Found your Early Adopters When…

Workbook 2: Offer Testing

  • What is Offer Testing?
  • Interview Analysis
  • Problem Synthesiz
  • Solution Ideation
  • Offer Design
  • Path to Victory
  • Offer Experiment Design
  • Success Metric Stoplight
  • Failure Protocol
  • You’ve Validated your Offer When…

Get The Focus Framework – Justin Wilcox  at the Course Farm

Workbook 3: Currency Testing

  • What is Currency Testing
  • Currency Ladder
  • Currency Calculator
  • Currency Experiment Design
  • Increasing your Conversion Rate with A/B Testing
  • Increasing your Conversion Rate with Solution…
  • How to Pre-Sell Anything
  • Science of Pricing
  • How to Test your Price
  • You’ve Validated your Currency When…

Workbook 4: Utility Testing

  • Utility Testing vs MVP
  • What Features Should you Utility Test?
  • How to Build a Utility Test
  • Utility Testing Metrics
  • Utility Testing Design
  • Increasing Customer LifeTime Value
  • Increasing your Viral Coefficient
  • You’ve Validated your Utility When…

Workbook 5: Scaling

  • Scaling to Victory
  • Building your Dev Team
  • Scaling your Solution
  • Scaling your Channels
  • Scaling your Segments
  • You’re Finished Scaling When…



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