Justin Wilcox – The FOCUS Framework

Finding Product-Market Fit is overwhelming.

The FOCUS Framework changes that.

Table of Contents

Every step you need to find Product-Market Fit.

Workbook 1: Finding Early Adopters

• Declaring Victory
• Idea Generation
• Customer Storming and Role-izing
• Who are your Early Adopters
• SCALE your Segments
• 50 ways to talk to 5 People
• Interview Channel Costing
• How to Ask for Interview
• What to Ask
• Interviewing Like a Pro
• 5 Interview Checkpoint
• You’ve Found your Early Adopters When…

Workbook 2: Offer Testing

• What is Offer Testing?
• Interview Analysis
• Problem Synthesiz
• Solution Ideation
• Offer Design
• Path to Victory
• Offer Experiment Design
• Success Metric Stoplight
• Failure Protocol
• You’ve Validated your Offer When…

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Workbook 3: Currency Testing

• What is Currency Testing
• Currency Ladder
• Currency Calculator
• Currency Experiment Design
• Increasing your Conversion Rate with A/B Testing
• Increasing your Conversion Rate with Solution…
• How to Pre-Sell Anything
• Science of Pricing
• How to Test your Price
• You’ve Validated your Currency When…

Workbook 4: Utility Testing

• Utility Testing vs MVP
• What Features Should you Utility Test?
• How to Build a Utility Test
• Utility Testing Metrics
• Utility Testing Design
• Increasing Customer LifeTime Value
• Increasing your Viral Coefficient
• You’ve Validated your Utility When…

Workbook 5: Scaling

• Scaling to Victory
• Building your Dev Team
• Scaling your Solution
• Scaling your Channels
• Scaling your Segments
• You’re Finished Scaling When…

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