Kaye Putnam - Convert with a Quiz
Kaye Putnam – Convert with a Quiz
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Kaye Putnam – Convert with a Quiz



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Brand-building conversion devices are quizzes.
They create leads, boost subscribers, and grow your audience in a fun and natural way for both you and your audience.
I’ve developed a tried-and-true method for creating, testing, and launching a successful quiz. And for the first time ever, I’m going to reveal


Quizzes are a low-cost, engaging way to create an engaged audience that will buy more of your product.

Quizzes may be found all over the internet (Buzzfeed, anyone?).

Whereas some quizzes are only recreational —

Others are bringing in money for their founders.

(And, more importantly, the lives of people who use it!)

So, what’s the difference between a fun quiz and one that’s changing lives and driving sales?

Absolutely everything, Watson. Allow me to explain…

Have you tried #allthethings to expand your mailing list?


Making “content upgrades” that are never downloaded…

Dancing clumsily on IG Reels that will never be seen…

Spending money on Facebook ads that don’t convert…

Or even just wanting, hoping, and planning for others to find you – but not taking action?


(I’ve been there and bought the T-shirt.)

If you’ve ever found yourself thinking:

Surely there must be a better way!

… I have exciting news for you.

There is. It’s also a quiz that generates leads!

Early in my brand-building career, I came across the idea of a lead generating quiz (perhaps you’ve taken mine? ), and it continues to outperform every other lead generation technique I’ve attempted. (I’ve tried everything!)


However, my quiz wasn’t always a success. To acquire the results I get now, I had to alter, adjust, and perfect the experience, funnel, and follow-up.

(However, because I’m here to share what I’ve learned with you, your learning curve will be quicker.)

Putnam, Kaye

12.5 thousand subscribers

Grow Your Leads, Sales, and Audience by Converting with a Quiz

Watch on



Even for the most astute businesses who have jumped on the ‘quiz train,’ too many quizzes aren’t performing to their full potential due to a frequent problem.

When quiz methods fail, it nearly always happens in one of these five key areas:


Creating the WRONG QUESTION TYPE. Only three of the five categories are effective when marketing to a chilly audience. (AKA, trying to expand your audience and reach out to new people.)


Speeding through the TOPIC SELECTION and coming up with something simple and apparent rather than anything strategic and valuable.


The quiz’s QUESTIONS & LOGIC are irrelevant or predictable, leaving users dissatisfied with their results.


The LEADS & SALES experience after the quiz isn’t optimized. It isn’t enough to encourage folks to take our quiz; it must also direct them to one of our offers.


To advertise the quiz, there is no continuing MARKETING SYSTEM. People accept it, put it behind them, and move on with their lives. (Womp, womp, womp.)

If you have an old quiz lying around, this is a NO JUDGMENT zone!

In early versions of my quiz, I was guilty of several of these errors. Over the years, I’ve had to significantly optimize and enhance my quiz. I simply took advantage of the early momentum as a proving ground. I’m excited to share what I’ve learnt with you so you can see results from your quiz FASTER!

Will a quiz be effective in your field?

Yes, yes, and yes, in a nutshell! Long answer: I’ve seen quizzes work for the following purposes:




Creators of Courses






Virtual Personal Assistants








Experts on Health


eCommerce Businesses




Experts in Social Media


Kaye Putnam’s Online Course


Create your own quiz to increase your audience, list, and sales!

Sign me up! I’m ready!

The Learning Environment

Details from Behind-the-Scenes

I’ll walk you through the dashboards of my quiz software, email campaigns, and paid ads to show you *exactly* how I put them up. I’m not leaving anything out. You get to see everything.

Curriculum that focuses

This course’s content and experience are laser-focused. I’m just going to teach you one thing: how to create a high-converting quiz funnel for your business. You can upgrade to get 1-on-1 support if you want, but I wanted this program to be affordable to everyone who wants to participate.

Reference for Life

When you need to make more quizzes, optimize your quiz, or generate more promotional material, refer back to the curriculum, source files, examples, and resources.

What you’ll find inside is as follows:

• Detailed tutorials that will lead you through each step of the procedure.

• Use the swipe files, examples, and mad-lib-style exercises to make this a breeze.

• An 80+ page workbook to help you put what you’ve learned into practice

The Coursework


SO MANY PEOPLE MISS THIS IMPORTANT STEP — and then proceed in the incorrect way. (Fortunately, you won’t!) There are several types of quizzes for various business aims, so make sure the quiz you build is appropriate for your brand.


I can’t tell you what your quiz should be *exactly*, but I can get pretty close! You’ll get access to a variety of brainstorming exercises and frameworks to help you find the appropriate topic for you — one that will help you develop your brand, audience, and revenue!


The quiz should be equal parts entertaining, educational, and an introduction to your distinct brand. We’ll create a quiz experience that will keep visitors on the edge of their seats the entire time – and eager to see the results!


The most crucial components of the plan come into play once the quiz is completed. I’ll show you how to convert the structure! This is how we turn quiz takers into paying customers and students.


If you don’t advertise your quiz, even the best quiz in the world won’t help you develop your business. Fortunately, quizzes have some of the lowest ad and promotional prices available. I’ll tell you about my favorite channels, strategies, and messaging tips.

Quizzes yield results such as…


“We generated over 1k new leads in just one month, making this by far my finest opt-in ever.”


“Since adopting my quiz, my mailing list has risen by over 4,000 people.” Many of those leads have resulted in purchases or signups for my lower ticket programs, which then funnels those leads into my higher ticket programs later.”


“[My quiz] gives in about 15+ leads every day just by being available on my website.”

This course will quickly pay for itself if your quiz can generate even one new client, or if my ad technique can save you a dollar or two each lead. Enroll now to take advantage of the best pricing and bonus coaching calls!











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