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INTRODUCING: The Science of Facebook Ads

Learn how to consistently generate leads and sales with Facebook Ads

The Science of Facebook Ads is literally a step-by-step blueprint of a system that collectively generated several millions of dollars in revenue for my clients.

You’ll get access to the knowledge I collected for years while helping 50+ different businesses grow.

I’ll teach you what I’ve learned through thousands of experiments I’ve launched with my clients.

And I’ll share all of that in-depth knowledge of Facebook ads with you in 40+ video lessons that contain 9+ hours of great content and multiple worksheets and libraries.

You’ll learn everything about how to launch profitable Facebook Ad Campaigns, including how to:

• Define your target audience and the exact strategy for reaching them
• Determine tangible and reachable goals with The Backwards Method
• Distribute your Advertising Budget across campaigns and audiences
• Design an ad that attracts attention and communicates your brand
• Optimize your campaigns using a result-based approach

But there’s more.

The Science of Facebook Ads: Course Curriculum

The Science of Facebook Ads is a 45-lesson video course that contains 9+ hours of in-depth content, multiple worksheets and access to different libraries. Here’s exactly what you’re getting:

1

FOUNDATION

• Setting Up Your Business Manager
• Introduction To The Facebook Pixel
• Facebook Page Basics
• Facebook’s Advertising Policies

2

FACEBOOK ADS FRAMEWORK

• Facebook Ads Hierarchy
• Orientation Practice
• Level 1: Campaign
• Level 2: Ad Set
• Level 3: Ad

3

DEVELOPING YOUR FACEBOOK ADVERTISING STRATEGY

• It’s All About The Funnel
• Defining Your Goals: The Reverse Method
• The GAAA Principle
• Calculating Ideal Costs
• Technical Implementations

4

TARGETING

• Introduction to Targeting
• Option 1: Custom Audiences Option 2: Lookalike Audiences Option 3: Saved Audiences Defining Your Target Audience

5

FINALIZING YOUR FUNNEL 

• Detailing Your Funnel
• Budget Planning

6

GETTING CREATIVE

• The Secret To A Successful Copy
• Facebook Ad Design Principles
• Design Tools
• Designing The Ad Video Ads

7

LAUNCHING YOUR CAMPAIGN

• Level 1: Campaign
• Level 2: Ad Set
• Level 3: Ad
• Celebration!

8

POST LAUNCH

• Appealing to Facebook
• Observing the results – Setting Expectations

9

DOCUMENTING YOUR WORK

• The Importance Of Documenting
• Tool Recommendations & Documentation Structure

10

ANALYTICS – METRIC-BASED OPTIMIZATION 

• Observing The Right Metrics
• Personalizing Your Presets
• Optimizing Your Ads With Facebook Breakdowns
• Advanced Optimization with Delivery Insights

11

REPORTING

• Creative Reporting
• Using Campaign Tags And Filters

12

TROUBLESHOOT

• Finding The Leaking Bucket
• Reach Problems
• SOS: Performance Dropping

13

ANALYTICS – METRIC-BASED OPTIMIZATION 

• Launching A/B Tests
• Scaling Your Facebook Ads Efforts
• Expanding Your Funnel

14

DON’T STOP

• COMING SOON: Bonus Modules!

ENROLLMENT IS CLOSED

The Science of Facebook Ads – Master: $897

• Complete access to The Science of Facebook Ads course
• Downloadable Worksheets & Templates
• Library of Expert Facebook Ads
• 1-on-1 personalized workshop with Mojca (45 mins)
• Bonus Lessons & interviews with Subject Matter Experts (Brennan Dunn on personalization, Kurt Elster on Facebook Ads for e-commerce, Tom Davenport on Facebook Ads for music artists …)

The Science of Facebook Ads – Professional: $497

• Complete access to The Science of Facebook Ads course
• Downloadable Worksheets & Templates
• Library of Expert Facebook Ads

 

 

 

 

 

 

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