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Nik Armenis – Google Ads Playbook 2.0

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WHAT’S IN STORE FOR YOU?

INSIDE THE PLAYBOOK 2.0 FOR GOOGLE ADVERTISING

 

 

ONE MODULE

 

THE PLAN FOR THE GAME

 

To get the most out of the course, a quick introduction and best practices are provided.

Welcome to the course, first lesson.

 

TWO MODULES

 

ESTABLISHING THE BASES

 

In this module, we’ll talk about the mindset and approach you’ll need to be successful with Google Ads.

Lesson 1: Developing a Google-friendly mindset.

Lesson 2: Finally, an explanation of search engine marketing.

Lesson 3: Using Google as part of your marketing strategy

 

 

THREE MODULES

 

CREATING YOUR PERSONALIZED STRATEGY

 

We’ll go through all of the methods I use in various types of stores so you can pick the one that’s best for you and start using it in your own. Then we’ll begin tying the knots by correctly setting up all of our accounts and your dashboard.

 

Lesson 1: Developing a Google Ads Campaign: We’ve covered all the bases.

Lesson 2: Set up and connect all of your accounts.

Lesson 3: An overview of Google Merchant Center.

Lesson 4: Conversion monitoring and Google Analytics made simple.

Lesson 5: How to create a user-friendly Google Ads dashboard.

 

FOURTH MODULE

 

BLUEPRINT FOR GOOGLE SHOPPING GROWTH

 

Our well-oiled system is powered by Google Shopping. You’ll learn a new technique to tap into untapped revenue streams in your store.

 

Lesson 1: Setting up Google Shopping over-the-shoulder.

Lesson 2: Google Shopping testing method for beginners.

Lesson 3: A dropshipping technique for testing.

Lesson 4: Create a testing strategy for your store.

Lesson 5: Real-time campaign optimizations to boost performance.

Lesson 6: Boosting your outcomes with merchant feed optimizations

Lesson 7: Using watertight scaling strategies

Introduction to segmentation, SPAGs, and query sculpting in Lesson 8.

 

FIVETH MODULE

 

SEARCH SUCCESS ROAD MAP ON GOOGLE

 

In this module, I’ll teach you how to turn search ads from a forgotten revenue stream into a blue ocean of untapped potential.

 

Lesson 1: Overview of Search Ads for eCommerce.

Lesson 2: Keyword research and campaign overview based on purpose.

Lesson 3: Ecommerce’s Must-Have Search Campaigns

Lesson 4: Increasing the volume of advanced search campaigns

Lesson 5: Simple tweaks to improve your outcomes

Lesson 6: Scaling and optimizing Search Ads using the “hidden weapon.”

 

SIXTH MODULE

 

MASTERING SECONDARY AREAS TO INCREASE PROFITS

 

We’ll use the remaining Google channels in this module to develop an omnipresent, completely optimized funnel for your business.

 

Lesson 1: A brief overview of Google’s three auxiliary channels.

Lesson 2: Introduction to Discovery Ads and how to build up a real campaign.

Lesson 3: How to Use Display Ads Effectively

Lesson 4: A crash course in YouTube Ads for eCommerce.

 

 

 

PROOFS LINK BELOW

 

 

Nik Armenis – Google Ads Playbook 2.0 cours

 

 

 

 

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