Perry Belcher – F.I.B.S. Offer Creation
Perry Belcher – F.I.B.S. Offer Creation
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Perry Belcher – F.I.B.S. Offer Creation

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Regarding the course:

Part 1: The Relevance of Offers

Everything Begins with a Request

 

The most important ability in the world

How Offers Develop Businesses

How Companies Create Products

How Deals Market Books

Dealmaking Through Offers

Learn Quickly the Hard Way

Relationship Building Through Offers

In two days, 30 years of experience

The “Fake It Until You Make It” Formula I Use

Understanding human purchasing behavior is phase one.

Module 1: The Five “Cult Laws” That Drive Sales, 30 minutes

 

Module One of Buying Behavior, 60 minutes

 

Second Stage: Critical Research

60 Minutes: The 5 Big Questions

 

30-Minute Competitive Research

 

Organizing: 30 minutes

 

Tools for Writers — 60 Minutes

 

Phase 3: The Formula for the Offer

Now we begin to dictate or write.

 

Things to Keep in Mind: Sequencing Counts — 30 Minutes

 

Assurance — 60 Minutes

 

Welcome to 60 Minutes

 

30 Minute Commitment

 

Part 2: Your Response

Clearly State Their Ideal Result (Better Be Right) Things They Want You to Ignore (Hidden Secret)

 

Could Know, Likely Know, or Don’t Know

 

Describe the “What” in detail.

Good but not sufficient

Give Background on the Solution’s Importance

Become the Vision for Them

Show a few of the steps inside the steps.

Name the remedy (i.e. F.I.B.S.)

 

Why It’s So Hard to Create

Stress the Usability

Show Off Your Quick Results

Sell the Concept (Not the Product)

30 minutes on Day Two of the How It Works

 

Day Two, Pre-Close, 60 Minutes

 

Second day of transition, 30 minutes

 

Offer: 90 minutes on Day Two

 

Day Two, 90 Minutes of Closing

 

Fourth Stage: Successful Copy Editing

Exercises in Editing: Day Two, 90 Minutes

 

Eliminate passive language and use stronger verbs

Delete the dull and redundant text

Ensure a readability rating of no more than fourth grade

3x Live Edit Voice Test

The Standalone Scan Test should be run.

Test your I.O.U.

Organize a CUB review

Make captions for the photos

Spelling, grammar, punctuation, boldface, italics, and caps must all be used.

Why It’s So Hard to Create

 

 

 

 

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