Perry Belcher – F.I.B.S. Offer Creation
Perry Belcher – F.I.B.S. Offer Creation
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Perry Belcher – F.I.B.S. Offer Creation



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Regarding the course:

Part 1: The Relevance of Offers

Everything Begins with a Request


The most important ability in the world

How Offers Develop Businesses

How Companies Create Products

How Deals Market Books

Dealmaking Through Offers

Learn Quickly the Hard Way

Relationship Building Through Offers

In two days, 30 years of experience

The “Fake It Until You Make It” Formula I Use

Understanding human purchasing behavior is phase one.

Module 1: The Five “Cult Laws” That Drive Sales, 30 minutes


Module One of Buying Behavior, 60 minutes


Second Stage: Critical Research

60 Minutes: The 5 Big Questions


30-Minute Competitive Research


Organizing: 30 minutes


Tools for Writers — 60 Minutes


Phase 3: The Formula for the Offer

Now we begin to dictate or write.


Things to Keep in Mind: Sequencing Counts — 30 Minutes


Assurance — 60 Minutes


Welcome to 60 Minutes


30 Minute Commitment


Part 2: Your Response

Clearly State Their Ideal Result (Better Be Right) Things They Want You to Ignore (Hidden Secret)


Could Know, Likely Know, or Don’t Know


Describe the “What” in detail.

Good but not sufficient

Give Background on the Solution’s Importance

Become the Vision for Them

Show a few of the steps inside the steps.

Name the remedy (i.e. F.I.B.S.)


Why It’s So Hard to Create

Stress the Usability

Show Off Your Quick Results

Sell the Concept (Not the Product)

30 minutes on Day Two of the How It Works


Day Two, Pre-Close, 60 Minutes


Second day of transition, 30 minutes


Offer: 90 minutes on Day Two


Day Two, 90 Minutes of Closing


Fourth Stage: Successful Copy Editing

Exercises in Editing: Day Two, 90 Minutes


Eliminate passive language and use stronger verbs

Delete the dull and redundant text

Ensure a readability rating of no more than fourth grade

3x Live Edit Voice Test

The Standalone Scan Test should be run.

Test your I.O.U.

Organize a CUB review

Make captions for the photos

Spelling, grammar, punctuation, boldface, italics, and caps must all be used.

Why It’s So Hard to Create





Sales Page Link