Perry Marshall – The Truth Seminar


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My friend and mentor Richard Koch is writing a book that includes a chapter on Bob Dylan.

That line above, from one of Bob’s prophetic ‘60s anthems, applies even more to THIS era than it did to that troubled decade a half-century ago.

We are straddling two epochs.

The rules of the old era are gasping, wheezing…the death rattle is not only audible, it’s deafening.

The paradigm shift we are living through, is at the level of a Copernican revolution. A moment when the center of the universe itself seems to shift and skid.

And nobody knows what the new rules will be.

Because they have not been written yet.

I want Planet Perry people to write those new rules.

I think the fate of the world depends on it. Yes, I think that highly of you, dear reader. I expect much of you.

But here’s the problem…

Our human evolutionary software and hardware is woefully ill equipped to handle the accelerating rate of change.

Just when we need it MOST, we are growing LESS adept at dealing with our intellectual environment.

Most people bow down to the machine, while naively thinking they’re controlling the machine! “Alex

Most people have the attention span of a tsetse fly with ADHD.

Most people are so enamored by the ephemera of fake news and clickbait that they’ve lost all ability to think deeply…or at any length…about, well, anything at all.

Most people have relinquished the keys to their soul to the Matrix.

This is especially true of the online marketing community.

Everybody follows everybody else. It’s rife with imitation, incest, and idiocy.

People who cannot extricate themselves from this web of lies and half-truths and moribund clichés, WILL NOT be authors of the rules of the Brave New World…they will be subject to them.

In the end, they will have “loved Big Brother.”

Planet Perry is aging.

In a few days I will begin my 6th decade.

I hear the Clock a-ticking. Do you?

Are there peaks you still want to summit?

Big Bucket List items you want to strike through with a flourish?

A majestic legacy you want to leave?

Before you shuffle off this mortal coil?

Then you must unplug.

You must stop reacting.

You must learn to shift axes.

You must learn to write the new rules.

You must have the courage to place your sacred “truths” on the anvil, hammer away at them, and see what shatters and what remains.

On Thursday, April 11 we’ll talk about how to do that.

If you’ve been considering registering for the Truth Seminar but want a deeper dive into the concepts I’ll be revealing there…you should join me.

Carpe Verum (seize truth),


Register for Both

Come gather ’round people, wherever you roam
And admit that the waters around you have grown
And accept it that soon you’ll be drenched to the bone
If your time to you is worth saving
Then you better start swimmin’ or you’ll sink like a stone
For the times they are a-changin’

Come writers and critics, who prophesize with your pen
And keep your eyes wide, the chance won’t come again
And don’t speak too soon
For the wheel’s still in spin
And there’s no tellin’ who that it’s namin’
For the loser now will be later to win
For the times they are a-changin’

Come senators, congressmen, please heed the call
Don’t stand in the doorway, don’t block up the hall
For he that gets hurt will be he who has stalled
The battle outside ragin’
Will soon shake your windows and rattle your walls
For the times they are a-changin’

Come mothers and fathers throughout the land
And don’t criticize what you can’t understand
Your sons and your daughters are beyond your command
Your old road is rapidly aging
Please get outta’ the new one if you can’t lend your hand
For the times they are a-changin’

The line it is drawn, the curse it is cast
The slow one now will later be fast
As the present now will later be past
The order is rapidly fading
And the first one now will later be last
For the times they are a-changin’



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