Ran Segall – Brand Design Mastery
Ran Segall – Brand Design Mastery
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Ran Segall – Brand Design Mastery



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what you receive


Chap. 1





Overview of the course and tips for succeeding in it

Project for the course and certification

Overview For Instructors






Paragraph 2


completing a project in brand design



A Strategic Brand Design Process’s Value

The Call of Discovery

Cost and Scope

Submissions & Negotiation






Chap. 3





Knowing & Creating Brand Strategy

Business Purpose Definition: Vision & Mission

Customer Persona Definition

Positioning the Market

Getting to the Big Idea

How to Conduct a Fruitful Strategy Meeting

Creating The Strategy & Gaining Understanding

Introducing the Plan

Case Studies of a Strategy

homework project






Chap. 4


Branding creative direction



Creative direction definition.

Discovering Inspiration & Research

Create mood boards

Introducing Moodboards to Customers

Case Studies of Creative Direction

homework project






Chap. 5


creating logos



The Elements of a Good Logo

Types & Terms of Logos

Drawing Ideas

Vector-based Methods for Logos

Refine the composition and logo

Case Studies for Logo

homework project






Chap. 6


Visual Identity Design



Design Concept Development

Utilizing Type

Utilizing Color

Expansion of Your Identity Design

Making Mockups to Apply The Brand Both Online & Offline

Combining All of It: The Presentation

Reaction to Feedback

Case Studies for Visual Identities

homework project






Chap. 7


bringing in the new brand



Finishing the Project

Establishing Brand Guidelines

Providing Files and Resources

homework project






Chap. 8


Topics for Advanced Branding



Building Brands








chapter nine


Next steps



Next, what?





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