Ran Segall – Brand Design Mastery
Ran Segall – Brand Design Mastery
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Ran Segall – Brand Design Mastery

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what you receive

 

Chap. 1

 

Welcome

 

 

Overview of the course and tips for succeeding in it

Project for the course and certification

Overview For Instructors

 

 

 

 

 

Paragraph 2

 

completing a project in brand design

 

 

A Strategic Brand Design Process’s Value

The Call of Discovery

Cost and Scope

Submissions & Negotiation

 

 

 

 

 

Chap. 3

 

Strategy

 

 

Knowing & Creating Brand Strategy

Business Purpose Definition: Vision & Mission

Customer Persona Definition

Positioning the Market

Getting to the Big Idea

How to Conduct a Fruitful Strategy Meeting

Creating The Strategy & Gaining Understanding

Introducing the Plan

Case Studies of a Strategy

homework project

 

 

 

 

 

Chap. 4

 

Branding creative direction

 

 

Creative direction definition.

Discovering Inspiration & Research

Create mood boards

Introducing Moodboards to Customers

Case Studies of Creative Direction

homework project

 

 

 

 

 

Chap. 5

 

creating logos

 

 

The Elements of a Good Logo

Types & Terms of Logos

Drawing Ideas

Vector-based Methods for Logos

Refine the composition and logo

Case Studies for Logo

homework project

 

 

 

 

 

Chap. 6

 

Visual Identity Design

 

 

Design Concept Development

Utilizing Type

Utilizing Color

Expansion of Your Identity Design

Making Mockups to Apply The Brand Both Online & Offline

Combining All of It: The Presentation

Reaction to Feedback

Case Studies for Visual Identities

homework project

 

 

 

 

 

Chap. 7

 

bringing in the new brand

 

 

Finishing the Project

Establishing Brand Guidelines

Providing Files and Resources

homework project

 

 

 

 

 

Chap. 8

 

Topics for Advanced Branding

 

 

Building Brands

Naming

Rebranding

 

 

 

 

 

chapter nine

 

Next steps

 

 

Next, what?

 

 

 

 

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