Ryan Deiss – Head of Marketing Bootcamp
Ryan Deiss – Head of Marketing Bootcamp
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Ryan Deiss – Head of Marketing Bootcamp



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The Marketing Bootcamp’s Director


A four-week hands-on mentorship program with Ryan Deiss for just 50 people who want to be a Head of Marketing or want one of their team members to become one. If you’re lucky enough to get one of the 50 seats, here’s what you’ll get once the program starts on April 27th:

Over the course of a four-week program, you will receive expert coaching to help you stay motivated and consistent.

For your cohort, ongoing access to the 8-module Head of Marketing Bootcamp program.

There will be more than 8 live sessions for Q&A, small group workshops, assignment reviews, and other topics.

Your employer will be able to verify the authenticity of your Certificate of Completion if it contains your personal information.

Educators from various industries and enterprises will share their experiences and finest recommendations as special guest “Head of Marketing” instructors.

Access to a member-only online community where you can share your progress, get help, and network with other members.

Fill-in-the-blank worksheets and swipe files are part of the Head of Marketing matrix array of templates and tools.

You may proudly declare that you are a Certified Digital Marketing Strategist with our Digital Marketing Mastery certification.



How Does It Work?

The Head of Marketing Bootcamp at DigitalMarketer is both difficult and rewarding. Each lesson is taught by a subject matter expert and guided (virtually) by a live teacher once a week in a real small group, classroom-style setting with no more than 50 students per class.


You and your classmates will complete course trainings and “mini-projects,” as well as take part in group discussions that relate the course material to real-world business issues.


In just four weeks, those who finish the Bootcamp will have the skills, expertise, and “in the trenches” experience that only a Head of Marketing can have.


The following is how the course will be delivered:


On Mondays and Thursdays at 12 p.m. EST, you’ll participate in a live training session with the instructor. All students who are unable to participate in the live call will be given a recording of the training. We’ll also start a discussion thread during these sessions in which you’ll be challenged to apply what you’ve learned in class to a real-world business problem.


You will also receive weekly coursework from your instructor, which you can review during office hours on Tuesdays.


We will also have special guest teachers who will host bonus sessions for all members during the course. The dates and timings of these sessions are subject to change based on the guests’ availability, and you will receive a complete calendar during kickoff week.


The curriculum you’ve completed will ultimately culminate in a final capstone project based on a real-life business scenario at the conclusion of four weeks. This project must be submitted and reviewed in order to get your certificate.






Breakdown of the Course

You will master the four fundamental abilities that any Head of Marketing must possess over the course of four weeks. Mastery of these talents is the difference between being an expert in a certain marketing field and being able to sit in a “Head Of” seat because you have a holistic understanding of marketing strategy. Each session will include strategy and execution, and you’ll receive instructor feedback to ensure you’re on the right track. Here’s how each week will be structured…




1st Session

27th of April

Week of the Kickoff

Prepare for the next four weeks! We’ll meet your instructor and get to know the rest of the class this week. We’ll go through what to expect from the training as well as how to make the most of your time, including grading, participation, and earning your coveted Head of Marketing Bootcamp certificate.


1st session

Tuesday, May 2nd

Clarify your goals.

The capacity to build alignment is the most important talent a Head of Marketing must have. Alignment with stakeholders, other departments, the C-suite, and, most crucially, with business objectives are all important. But how do you do it? That’s exactly what we’ll discuss in week one, along with a template for documenting and visualizing your development engine, which serves as the one source of truth for alignment.


2nd Session

5th of May

Establish a Strategy

How do we get there once we’ve agreed on the company goal? This week, we’ll walk you through the specific steps for determining the shortest path between your assets, campaigns, and channels and accomplishing your business goal. We’ll create your growth strategy, disclose the four essential growth levers you need to master, and walk you through a step-by-step approach for prioritizing projects that will help you achieve your objectives…without becoming sidetracked by flashy items.


3rd session

9th of May

Make a spreadsheet.

Plans are wonderful, but what happens if they don’t work out? Worse, what if they’ll never be able to work? You’ll need to do some math. You’ll discover a step-by-step process for checking that the hypothesis is consistent with past findings, expectations, or assumptions, and that it meets the stated business objective.


4th session

12th of May

Put Your Strategy Into Action

This is the point at when the rubber meets the road. To be a successful Head of Marketing, you must be able to execute. Identify the essential actors in your project this week, and discover how to successfully communicate the project scope and business aim to achieve the goal. We’ll also provide you with a checklist to assist you in efficiently managing creative and technical buildouts so that projects may launch on time and on budget.


5th Session

16th of May

Create your own scorecards and dashboards.

We hear it over and over…

“How can I measure and enhance the return on investment of our marketing efforts?” That is precisely the problem we will address this week. It all starts with a repeatable process for identifying key performance indicators (KPIs), both leading and lagging, that are critical to the campaign’s success. Then you’ll learn how to turn those measurements into scorecards and dashboards to show campaign effectiveness and receive real-time data.


6th Session

19th of May

Key Stakeholders Should Be Informed

What do we do with the results once we have them? Effective marketing leaders must be aware of the exact meeting rhythm and communication cadence with the organization’s stakeholders and important members. You must be able to communicate effectively with individuals who report to you, other departments who are affected by your efforts, and a leadership team that is trying to steer the entire business toward a stated goal. Each of these modes of communication has nuance, and that’s exactly what you’ll discover.


7th Session

23rd of May

Optimize Your Business For Growth

It is the responsibility of the Head of Marketing to be the first to notice (and triage) failed key KPIs and incorrect assumptions. The next stage of optimization is to automate and grow “the winners” once you’ve figured out how to diagnose and solve problems. This week, you’ll discover how to manage and re-allocate time and money budgets away from low-performing regions and toward high-performing sectors.


8th Session

26th of May

Week of Celebrations

That concludes our discussion. You’re prepared to step into any marketing function, in any industry, and start driving results right now. We’ll finish up your capstone project this week so it can be submitted for evaluation and you can get your certificate of accomplishment. Then it’s time to reward yourself for all of your hard work over the last four weeks!











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