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What you receive
Getting Business Models Right
Learn how to create and evaluate successful business models.
Discover how to use the Business Model Canvas, a tool that more than 5 million business professionals use.
Transform hypothetical debates into useful results
Enhance teamwork among all teams, wherever they may be located.
Getting to Know Value Propositions
Learn how to develop value propositions that appeal to buyers
Learn how to compare the value your product or service offers to your customer’s jobs, pains, and gains.
Find and test messaging that will appeal to your audience.
Use the Value Proposition Canvas to determine whether a product is marketable.
Getting Business Testing Right
Find out how to use actual customers to test and validate your business ideas.
Learn how to test and de-risk your company ideas in a simple and effective manner.
Establish a common testing language inside your company.
helps you de-risk your ideas by combining them with the business model and value proposition canvases.