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You Receive: SECRET #1
COMMUNICATION WITH YOUR AUDIENCE
People need to be able to get what they want from you. You must comprehend who they are, what they want, and how to frequently present them with solutions to their problems in order to do this. Again, you are establishing “know, like, and trust” without continuously paying for advertisements.
Indeed, I just heard of a person who sold a book on how to stop biting your fingernails (really) and made quite a deal of money via email just by letting his audience know that he had a solution. So long as you know who you’re talking to, you can sell anything.
Most people make a mistake during this step of the process, which makes it difficult for them to sell.
A REASON FOR PEOPLE TO SIGN UP FOR YOUR LIST
Everyone is aware of your desire for a list, but why should anyone choose to join it? They receive what? Most marketers lack long-term vision and are too concerned with making money to create systems that give the audience what THEY WANT. Email is extremely challenging since you need a strong incentive to get people to sign up.
Most people fail terribly here as well because they lack the skills to effectively entice their audience to opt in, which prevents them from creating a list.
UTILIZING AUTOMATED EMAIL SEQ.
Making systems that send emails automatically so I don’t have to is one of the best things I’ve ever done in my professional life. Sequences or “autoresponders” are what they are known as, and they are a MAJOR factor in the majority of campaign success I’ve ever experienced. While broadcasts are great, there is a VERY solid reason why sequences generate more revenue than broadcasts, and I have UNDENIABLE proof of this.
Most people fail in this area because they either don’t employ sequences or, if they do, their sequences are terrible, which results in lower sales and, thus, lower levels of enjoyment.
NOT APPRECIATING EMAIL’S LONG-TERM VALUE
According to Hubspot, on average, email generates $42 for every $1 spent; however, this doesn’t happen immediately. For some reason, instead of attempting to gather as many emails as possible and turning $1.00 into $42, people are WAY too focused on trying to put $1.00 into ads and get $2.00 out (which is difficult these days). Actually, it all comes down to having poor vision!
Most people fail in this situation because they are more concerned with making $1.00 in profit right now rather than $42.00 in profit over the course of a month.